Film Reviews, Sight & Sound

Instagram trailer watch: Jobs

It’s fitting perhaps, that the first Instagram trailer be for the upcoming Steve Jobs biopic Jobs. The Ashton Kutcher-starring vehicle took out a first with its debut of the instrailer below. It’s a little innovative, smart, saavy and an unfortunate turn of events for those who love an old fashioned trailer to help build excitement for an upcoming “moving picture show”.

Are we not able to sit around for 3 minutes to watch a trailer? I hope this does not become the trailer staple.  Equal blame goes to the smart marketing innovators and Generation ADD.

//instagram.com/p/br4iT0oUeD/embed/

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