Film Reviews, Sight & Sound

Instagram trailer watch: Jobs

It’s fitting perhaps, that the first Instagram trailer be for the upcoming Steve Jobs biopic Jobs. The Ashton Kutcher-starring vehicle took out a first with its debut of the instrailer below. It’s a little innovative, smart, saavy and an unfortunate turn of events for those who love an old fashioned trailer to help build excitement for an upcoming “moving picture show”.

Are we not able to sit around for 3 minutes to watch a trailer? I hope this does not become the trailer staple.  Equal blame goes to the smart marketing innovators and Generation ADD.


Film, Trailers

Trailer watch: Natalie Portman, Ashton Kutcher in ‘No Strings Attached’

Natalie Portman and Ashton Kutcher star in this unromantic comedy about two friends who attempt to have an emotionless, sex-only relationship; No Strings Attached.

We are unsure who exactly would want to watch this flick, but we can assume that while both Kutcher and Portman’s characters begin their relationship as mere conquests, they will inevitably fall in love.

Co-starring Olivia Thirlby, Cary Elwes, Kevin Kline and a very gangsta Ludacris, this Ivan Reitman directed comedy comes to cinemas January 21, 2011.